Yanawa Group News

new client with a great new book

We promote a lot of books.. and most of them are well worth reading.

Now we have one that is so good that I was recommending it before it became a best seller.

It's called Be Unreasonable and contains a whole lot of great wisdom on business from my client (and now good friend) Paul Lemberg

Labels: be unreasonable, best seller, book, book marketing, paul lemberg, promotion

Advertising Age - P&G Pumps Up Print Ad Spending, Trims TV

Advertising Age - P&G Pumps Up Print Ad Spending, Trims TV: "Though P&G has shifted some funds to the internet, online remains a paltry 1.4% of P&G's media outlay, up from 1% last year and 0.5% in 2004. The increases are led essentially by three brands: Prilosec OTC, Gillette and Herbal Essences. The shift to print is far more broad-based, though, focused heavily so far this year on P&G's big-spending beauty brands, Olay and Pantene.

P&G also has continued to do more direct marketing, with the second big double-digit increase in as many years for its fiscal year ended June 30. But most of that shift is going toward e-mail programs that have little or no media cost, said John Cummings, whose DBM/Scan service tracks database-marketing programs by package-goods marketers.

Overall, P&G mailings and e-mailings increased 48% to 469 in the 12 months ended in June, following a 35% increase the year before, he said. As a whole, the package-goods and drug marketers he tracks boosted mailings and e-mailings 32% in the year ended in June.
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The NEW Think and Grow Rich by Ted Ciuba and Napoleon Hill sets a new landmark in the science of personal achievement, human potential, and wealth building

Look neglected, but there is a lot going on

I was just reviews the dozens of blog sites that I maintain

It was a shock to see that it's been so long since I posted here. I should have been talking about My Book Promotion and Book Marketing Expert Blog and all the book promos we are doing in one of the divisions of Yanawa Group.

We're working on the third Mega Success Day

We even have 2 blogs about that one.. the old blog about the 1st Mega Success Day

The newest edition is the Millionaire version of our MEGA Success Day coming on 9/20

How To Make Your Book a Best Seller--The MegaSuccessDay.com Book Promotion

Future Home of ElderWhitlock

Yanawa Group Updates Web Presence

Welcome to the new Yanawa Group News Journal.

Even though we own several successfull Internet properties, we've not had an active presence under our own name. This site will contin news information on this page, along with additional company information and announcements about the companies we work with.

Thanks for reading.

20070806

new client with a great new book

20070412

Some sites we work with

20061112

Advertising Age - P&G Pumps Up Print Ad Spending, Trims TV

20061109

The NEW Think and Grow Rich by Ted Ciuba and Napoleon Hill sets a new landmark in the science of personal achievement, human potential, and wealth building

20060902

Look neglected, but there is a lot going on

20060601

How To Make Your Book a Best Seller--The MegaSuccessDay.com Book Promotion

20060105

Future Home of ElderWhitlock

20050827

Yanawa Group Updates Web Presence

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